Embarrassment for MSNBC As It’s Forced To Drop Prestigious ‘NBC’ From Name in Favor of Widely Mocked ‘My Source News Opinion World’

MSNBC suddenly announced a name change Monday morning, saying it will be called My Source News Opinion World (MS NOW) following the impending spinoff from its parent company Comcast. That change comes as an embarrassment to the left-wing network—though NBCUniversal executives said the move was meant to ease "brand confusion," CNBC will keep its name, suggesting NBC is aiming to create unique separation between itself and MSNBC.

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