If you care about what goes into your body and where it comes from, you may have heard about Regenerative Organic Certified® (ROC™). It’s more than a seal—it’s a movement to reshape agriculture in a way that treats animals with respect and lifts up farmers and workers. For brands like Dr. Bronner’s, ROC is a critical tool in delivering on promises of sustainability, ethics, and quality.

What Is Regenerative Organic Certified®

Regenerative Organic Certified® (ROC™) is a third-party certification overseen by the nonprofit Regenerative Organic Alliance (ROA). It builds on organic certification—meaning all ROC farms and producers must first meet USDA Organic standards (or recognized international equivalents)—and then layers on additional requirements in three key pillars: Soil Health & Land Management, Animal Welfare, and Farmer & Worker Fairness.

ROC also uses a tiered framework—Bronze, Silver, and Gold—which encourages farms and brands to progress over time toward more rigorous practices. Bronze denotes foundation-level compliance; Silver indicates stronger adoption; Gold represents the highest standard across all pillars.