Tired of Losing: Why Comcast May Cut Ties With MSNBC

Donald Trump's first term as president was the best thing that ever happened to MSNBC. The Democratic-aligned cable news channel enjoyed record ratings between 2017 and 2020 as anxious #Resistance liberals tuned in for group therapy sessions hosted by Joy Reid, Nicolle Wallace, Rachel Maddow, and other anti-Trump commentators whose increasingly unhinged rhetoric mirrored the deteriorating mental health of their viewers. But after four years of sagging ratings under President Joe Biden, amid a media landscape that has changed dramatically since 2016, there is reason to doubt that MSNBC and its roster of relentlessly partisan grievance-mongers can repeat that success in Trump's second term. A more pressing question: Can the network even survive in its current form?

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