Trump Organization is selling 2028 hats

The Trump Organization’s online store is now selling “Trump 2028” hats, the latest indication — even if frivolous — that the president wants to run for a third term.

Eric Trump, President Donald Trump’s son, posted a picture on his Instagram story wearing the hat, which is being sold for $50. In a social media post, Trump’s political operation promoted the hat as well.

“.@EricTrump rocking the new Trump 2028 hat!” the Trump War Room account said, alongside two emojis, eyes and fire.

Running for a third term in the White House would violate the Constitution’s 22nd Amendment, which says “no person shall be elected to the office of the President more than twice.”

That hasn't stopped popular MAGA figures from saying the president should try to run again. MAGA podcast host Steve Bannon said in a December speech “Maybe we do it again in ‘28?”

In March, Trump refused to rule out a third term when asked by NBC’s Kristen Welker, telling her “there are methods” for doing so.

“You know, we’re very popular,” Trump said at the time. “And you know, a lot of people would like me to do that. But, I mean, I basically tell them, we have a long way to go, you know, it’s very early in the administration.”

On the Trump Store website, the description of the hat tells buyers they can "make a statement" by wearing the hat, which was a change from an earlier version.

“The future looks bright! Rewrite the rules with the Trump 2028 high crown hat,” the initial description said, an apparent nod to changing the 22nd Amendment, according to the New York Post.

It’s not the first time Trump has floated the idea. In a May 2024 speech to the National Rifle Association before his November victory, he pointed to President Franklin D. Roosevelt’s four election wins, which came before the 22nd Amendment was ratified in the 1950s.

“You know, FDR, 16 years — almost 16 years — he was four terms. I don’t know, are we going to be considered three-term? Or two-term?” Trump said then.

At other times, however, he dismissed the idea. He told Time magazine in April 2024 that he would not want to run again.

“I wouldn’t be in favor of it at all. I intend to serve four years and do a great job,” he told Time.