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April 10, 2025 | Source: The Defender | by Suzanne Burdick, Ph.D.
Food technology company Perfect Day claims its synthetic whey protein “ProFerm” contains “animal-free dairy proteins” that are “identical to those found in cow’s milk” and have “a smaller environmental footprint than conventional whey protein isolate.”
However, those claims are false and misleading, according to a lawsuit brought by the Organic Consumers Association and GMO/Toxin Free USA in the Superior Court of the District of Columbia Civil Division.
The nonprofits sued Perfect Day on behalf of themselves and the general D.C. public, alleging that Perfect Day’s “false, unfair, and deceptive marketing” of ProFerm violates the District of Columbia Consumer Protection Procedures Act (CPPA).
The CPPA is the district’s general consumer protection law, according to the Office of the Attorney General for the District of Columbia.
The post ‘Unfair, Deceptive Marketing’: Maker of Synthetic Milk Protein Used in Milk, Ice Cream Hit With Lawsuit appeared first on Organic Consumers.