Go Woke, Go Broke: Eddie Bauer Filing For Bankruptcy After Years Of Woke Campaigning

Critics point to years of explicitly political and identity-focused messaging that they say marked a sharp departure from the company's traditional product-driven image. Executives and statements by the company for years deployed left-wing tropes about white mediocrity, "cisgender," and "ableism." The company went all in on the Black Lives Matter fad in 2020.

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