40 years ago, Big Tobacco hijacked our food system. Today, a group of local “Davids” are fighting to take it back. This is their story.

Starting in the 1980s, cigarette companies began to acquire the largest food companies in America. Over the last 40 years, the American food system has gotten “forked” beyond all recognition. Calley Means, a former DC lobbyist, explains the broken incentive structure of how “Big Food” manipulates “Big Government” leading to garbage in our grocery stores, which he contends may in fact be the culprit lurking behind the horrifying health statistics in America over that same time period.

But there is hope… you’ll be inspired as we follow what’s happening at the local level where renegade local businesses – such as Shake Up SuperFoods, Good Living Greens, Firefly Organic Coffee & Market, and others work with local farms – like Inspire Farms, Crow’s Dairy, Arizona Grass Fed Beef Company, and others to bring clean, organic, healthy food back to the people in their community.