A term once reserved for granola-eating hippies, “crunchy” moms has evolved into a label for women who embrace a more natural lifestyle for their families.
These are women who favor herbal treatments over physician-prescribed and over-the-counter medications, cooking with butter or beef tallow instead of seed oils, examining food labels at the grocery store, and exercising caution about vaccinating their children.
When Robert F. Kennedy Jr. ran for president—first as a Democrat and then as an independent—these moms were among his most vocal supporters.
Fighting chronic disease, improving children’s health, and addressing corporate influence on government agencies were vital parts of Kennedy’s campaign platform....