Platner reshuffles campaign and sends out NDAs as he struggles to get ahead of controversies

Graham Platner is shaking up his campaign amid a swirl of controversy, bringing in a longtime friend to function as his Maine Senate campaign’s new manager, hiring a compliance firm and sending non-disclosure agreements to staffers.

Kevin Brown — who became the campaign manager this week and whose past campaign work includes the presidential bids of Elizabeth Warren and Barack Obama, though he has not worked in Maine — is only one of the changes. The campaign has also brought on an in-house attorney, as well as compliance firm Spruce Street Consulting, which has ties to a constellation of buzzy progressives including Zohran Mamdani.

Amid fallout from Platner’s controversial years-old social media posts, his campaign began sending non-disclosure agreements to staffers last week, according to his former top political director, Genevieve McDonald, who said she declined to sign one.

“The campaign offered me $15,000 to sign a NDA,” McDonald told POLITICO in an interview. “I did not accept the offer. I certainly could have used the money. I quit my job to work on Platner’s campaign, believing it was something different than it is.”

A statement from the campaign referred to the $15,000 offer as standard severance. A Platner campaign spokesperson said the team recently hired Spruce Street “to take over campaign compliance to institute standard practices that had yet to be put into place. Some of those standards had to be instituted retroactively but as a matter of course we do not require anyone previously involved in the campaign to do so. Genevieve McDonald was offered severance which is standard for all campaign employees and contractors.”

The moves to salvage a campaign months after its launch underscore how fast Platner took off and how imperiled he finds himself, in a crucial state for Democrats in their uphill quest to retake the Senate. Platner burst onto the scene with viral videos as a kind of progressive warrior poet, campaigning for Mainers’ “freedom to live a life of dignity and joy.” But his promising bid has been beset by negative stories about his past over the last week, shortly after Gov. Janet Mills, favored by national Democrats to take on Sen. Susan Collins, entered the primary.

Revelations of the staffing changes and non-disclosure agreements — which have not been previously — come as Platner’s campaign is in damage control. On Wednesday, the candidate confirmed to The Advocate that his Reddit posts included “homophobic slurs, anti-LGBTQ+ jokes, and sexually explicit stories denigrating gay men.”

That follows Platner expressing regret over getting a Nazi symbol tattooed on his chest 20 years ago, along with previously unearthed offensive Reddit posts, including one from 2013 downplaying sexual assault in the military and another since-deleted 2018 one suggesting violence is necessary to enact social change. Platner has apologized for the posts and said they do not represent his growth in recent years.

Brown, the new campaign manager, declined to comment on the record.

The non-disclosure agreement first circulated among the Senate Democratic hopeful’s campaign in the hours after he came under fire for those Reddit posts last week.

The paperwork — sent electronically by a campaign contractor Sunday to McDonald, who resigned two days earlier — was voided by the campaign at 7:04 p.m. Wednesday, several days after she had already resigned and hours after POLITICO requested comment from the campaign on its use of NDAs.

The NDA — titled "Graham for Maine NDA.pdf” — was sent by Victoria Perrone, a political compliance expert and Spruce Street’s president and founder. Peronne, reached by phone, confirmed Platner was a client but would not comment further.

McDonald said she understood the financial offer to be conditional on her signing the NDA. She provided a screenshot of a text message from Perrone suggesting Monday that if McDonald could "get it back to me before the end of the day, I can get your payments out the door."

McDonald said that Daniel Moraff, who ran Nebraska Senate candidate Dan Osborn’s 2024 campaign, functioned as the de facto campaign manager prior to Brown’s arrival this week. In a brief phone call, Moraff said he was never officially Platner’s campaign manager.

McDonald resigned last week, citing Platner’s past posts.

“Either they didn't thoroughly vet him or they didn't think the things they found would be a problem,” McDonald said in an interview. “Either way, that was a poor calculus. You cannot say things like rural Mainers are ‘racist’ and ‘stupid’ or you're a radicalized communist at 37, play them off as 'you were a young man’ and remain a serious contender against Susan Collins. This was four years ago.”

A Platner campaign representative called McDonald a “disgruntled former employee” to the Bangor Daily News, before voiding her NDA offer.

It remains unclear whether the controversy surrounding Platner’s past will present a long-term drag on his campaign in this anything-goes era of politics for both parties.

A poll conducted over the past week — as some of Platner’s Reddit controversies were making news — and released Thursday by the University of New Hampshire Survey Center found Platner leading Mills in a primary matchup, 58 percent to 24 percent among first choices for Maine’s ranked-choice voting system, with remaining voters preferring other candidates or undecided.

The poll was largely conducted after the first revelations about Platner’s social media history had emerged, but before news of his tattoo. It found both him and Mills with positive favorability numbers among likely Democratic primary voters, with Platner’s advantage driven by younger voters.