With the aid of Holloway’s “partner in crime,” Kathleen Dickenson, they prop the lid of an old-fashioned school desk in Holloway’s front yard and fill it with cupcakes. Holloway adds edible pearls and glitter. Shortly after 3 p.m., the Little Free Bakery Phinneywood is open for business—the business of sharing.

“I love to bake, and many people have told me, ‘Oh, you should open a bakery.’ And I just think, ‘No, no, no, no. It would take the joy out of it for me,” Holloway says.